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Artificial intelligence (AI) took no time to evolve from being a mere buzzword to mainstream technology that addresses contemporary needs. Today, who doesn’t know about ChatGPT? The AI trendsetter since its first release in late 2022, especially in terms of content creation. However, we have witnessed countless AI writing tools entering the market following ChatGPT’s suit. But here’s a crucial question - Are they worth trying? Is there a better ChatGPT alternative out there? Table of Contents
Indeed, there are many AI writing generators that are more intuitive, accurate, and versatile compared to ChatGPT. Anyway, we are not here to talk about ChatGPT alternatives but to find some of the best and free AI writers that might have been unknown to you yet so far.
In this guide, we will introduce you to some of the top Artificial Intelligence writing tools that would help in your content marketing strategy. So, without delay, let’s unveil them, but before that…

Here’s a list of some of the best AI writing assistants that would probably save your content marketing budget. BTW, we have not included ChatGPT in this list as we don’t think it still needs an introduction.
Surfer AI is currently one of the top AI writing tools available. Initially, it started as an SEO-friendly tool to optimize content for SERPs. Now, it has integrated AI content generation features similar to those Jasper offers.
This advanced AI-powered tool can create personalized content that is SEO optimized and undetectable by AI detectors, enhancing your chances of ranking well on Google. Surfer provides a comprehensive set of tools to help you improve your content's search engine rankings. It features AI-generated content (powered by Jasper) and strong SEO capabilities.
The platform has a red/amber/green scoring system, scoring out of 100, which evaluates various aspects like word choice, headers, sentence length, image content, and word count. It also offers keyword rankings and their frequency, helping you identify content gaps. Additionally, you can see cost-per-click data for Google AdWords while researching keywords for your SEO strategy.
Apart from its web version and mobile app, the Surfer Chrome extension is also available, enabling easy webpage analysis during competitor research.
Surfer's pricing is quite reasonable, considering its versatility. The Essential plan costs $89 per month, offering 30 content editor credits and two user profiles. The Scale plan provides the best value at $129 monthly, with 100 content editor credits and five user profiles. Annual plans offer savings of up to $480 per year. Surfer also has a 7-day money-back guarantee if it doesn’t meet your needs.
Try Now: https://surferseo.com/ai/
Jasper AI is probably the best and perfect ChatGPT alternative available right now. Initially, the platform was known as Jarvis, inspired by Iron Man's virtual assistant. However, after surpassing 350,000 users, they received a cease-and-desist letter from Marvel Studios, leading to the app's name change to Jasper.
Jasper AI tool expertly generates various styles and tones of content on any topic you can think of. It utilizes OpenAI’s GPT-3 technology, which the creators claim has been trained on 10% of the internet, enhancing its writing capabilities through machine learning.
This tool has a straightforward and user-friendly interface, making it affordable and effective for producing basic copy quickly, thus eliminating writer’s block. Jasper also comes with templates for different types of content, like product descriptions, blog posts, ad copy, and AIDA-formatted landing pages. With over 5000 5-star reviews, Jasper seems to be helpful for businesses.
For pricing, Jasper offers a Creator plan for short content at $39 per month and a Pro plan for longer content at $59 per month. There is also a business plan available for enterprises that need custom features.
Try Now: https://www.jasper.ai/
Brandwell, previously known as Content at Scale, is currently one of the standout AI writing tools available. Among the various AI essay generators we have tested, Brandwell consistently produces the most human-like content. To verify this, we ran some of its generated content through an AI content detection tool like Originality AI, and surprisingly, the results indicated that the content was mostly human-written.
However, it's essential to remember that we do not recommend publishing content solely generated by AI without a review. It's always a good practice to check the content yourself before publishing to ensure accuracy and quality.
Brandwell pricing plans are quite affordable. Their agency plan begins at $249 per month. Additionally, they provide an API option that costs $4 per generated post.
Try Now: https://brandwell.ai/
Writesonic is an AI writing assistant with over 5000 five-star reviews. It supports 24 languages and helps you create various types of content like SEO blog posts, articles, ads, landing pages, and product descriptions. Overall, it offers content creation in more than 50 categories.
To use Writesonic, you need to provide your product name and a brief description (around 50 words). The tool then generates multiple content versions based on your chosen category, like Instagram posts or blog articles. It's especially effective when tied to a season, event, or special offer.
Writesonic's reviews highlight its ability to quickly generate grammatically correct content, providing multiple versions for A/B testing. It also includes a feature to improve your content’s SEO, which can be very valuable. The long-form content examples are decent, though somewhat generic, making them suitable for beginners or those short on time.
Writesonic's pricing plans include 100 free credits for new users to try the software for free. It lets you generate up to 50,000 words of content for $15 a month. There are three other pricing tiers, including an agency version at $195 per month, which offers unlimited content creation for up to four users.
Try Now: https://writesonic.com/
Writer is designed specifically for teams, especially medium to large businesses or agencies, rather than individuals working from home. Writer is an efficient tool that enhances collaboration by adding useful features and a more intuitive interface to traditional text editors like Word.
Key features of Writer include autocomplete, grammar checking, autocorrect, and clarity assessment. One handy feature is the library of commonly used snippets that writers can easily insert into their work. To achieve this, it offers a variety of tools to streamline teamwork, including a database of approved terminology, which is especially important for technical, legal, and financial firms.
Compared to Jasper, Writer may seem to have less personality. Its AI works quietly in the background, offering recommendations rather than rewriting your content for you. This might appeal to writers who want to maintain a level of creative control.
For businesses operating in virtual or hybrid models with little in-office supervision, Writer can help unify teams. It ensures that all written content remains professional and accurate across various uses. Some of its notable clients include Deloitte, Twitter, Accenture, and Vistaprint.
Writer offers a free 14-day trial. The Team plan is priced at $18 monthly, while enterprise pricing is also available for larger companies or marketing agencies.
Try Now: https://writer.com/
Hypotenuse AI is one of the best AI writing tools we have reviewed so far. The creators of Hypotenuse claim that their AI writer is well-versed in various industries, thanks to millions of data points they have gathered.
Hypotenuse works by using input keywords to guide the content it generates. It can create AI articles, product descriptions, and marketing copy, with a strong focus on maintaining a consistent brand voice, which can be challenging when working with different human writers.
One interesting feature on their site is comparing an AI-generated product description and one written by a human, inviting users to guess which is which. Surprisingly, many people guess wrong, highlighting the quality of Hypotenuse's AI-generated content.
Users of Hypotenuse have reported up to 38% higher engagement with their content. The tool makes producing a higher volume of content easier, which can attract more visitors to your site. The keyword/topic-based approach is particularly useful for e-commerce sites with many products to describe.
Hypotenuse offers a free trial, which is important for all AI copywriting tools. Their pricing is simple: $29 per user monthly for 100 credits, $59 for 350 credits, and custom pricing for enterprise users.
Try Now: https://www.hypotenuse.ai/
Rytr is a highly effective AI writing assistant. It's designed to help you write emails and short pieces of content, significantly speeding up your workflow. The tool has been used by over 900,000 copywriters, marketers, and entrepreneurs and has received over 1000 positive reviews with a 4.9 rating on G2 and TrustPilot. The estimated cost savings for clients not hiring human copywriters is over $80 million.
Rytr offers a free plan that allows for the generation of 10,000 characters per month. Their paid subscriptions start at $9 a month, with a $29 monthly option for unlimited usage.
Try Now: https://rytr.me/
Who doesn’t know about Quillbot and its ability to generate high-quality content? It's a paraphrasing tool, meaning it rephrases existing content rather than generating new text from scratch. Beyond spinning competitor content, it can be used for more ethical purposes, such as avoiding repetition by generating synonyms or improving readability with simpler word choices.
Quillbot integrates with Word and Chrome, allowing it to assist you seamlessly as you write. It includes features like grammar checking and a handy summarizer for condensing longer pieces of text.
With over 50 million users, including free trials, Quillbot claims it can save up to 75% of your time. The free plan allows for up to 125 words per use, while the premium subscription costs just $8.83 per month when billed annually.
Try Now: https://quillbot.com/
Wordtune allows users to try out the tool as soon as they visit the site. To compare, I prompted a quick content for a particular topic. In just seconds, Wordtune generated ten different rewrites.
For those testing various versions of sales copy or creating content variations, Wordtune is a significant time-saver with glowing reviews. One user mentioned, “Even though my writing is usually clear, I always use Wordtune for inspiration and to find better ways to express myself.”
While Wordtune won't make your writing more original or add character, it does facilitate the creation of high-quality content. For editors and content managers, it can streamline the process of transforming raw copy into polished online pages. Wordtune can also adjust the tone shorten, or lengthen the copy.
It integrates smoothly with tools like Word, LinkedIn, Twitter, and more, making it helpful for writers. The pricing is also reasonable at $9.99 per month (billed annually) for individual users, with custom pricing available for teams.
Try Now: https://www.wordtune.com/
Clearscope is an AI tool focused on SEO, helping your content reach the top of Google search results. It's great for analyzing landing pages, product descriptions, social media content, and more. Big companies like Deloitte, Conde Nast, Shopify, and YouTube trust it.
All you need to do is just copy your text and paste it into the app. It then analyzes keywords, headers, image content, length, and other SEO factors and then gives you a grade. This way, you can see if your content is top-notch or needs improvement.
Clearscope identifies the best keywords for your industry by analyzing the search terms used by millions of internet users. It ranks these keywords by value. The tool integrates with Google Docs, WordPress, and other apps, making it a useful addition to your SEO toolkit. Their customer support is also top-notch.
With a 4.9 rating on Capterra, Clearscope is a bit pricey but can significantly boost your site traffic. The cost is $170 per month for three users or $350 for up to 10 users. This investment is worth it for the enhanced visibility and traffic it brings to your site.
Try Now: https://www.clearscope.io/
Yes, AI writing tools can be effective, but before using them, here’s what you need to know — Many tools marketed as "AI writers" are actually just scripts that auto-generate text. This often results in poor quality, and you may need to spend more on human editors to fix the content.
AI-generated content can lack the unique voice and style that human writers bring. It often needs additional editing to ensure it is polished. There's also the risk that the information generated might be inaccurate.
Despite these issues, some businesses find value in using AI writers, mainly for cost and time savings. These companies usually prioritize quantity over quality and use AI writers to replace existing automated text-generation scripts.
However, AI writers are not yet advanced enough to create creative content. They mainly follow set rules, which can make the text seem artificial and sometimes nonsensical.
AI writing tools are useful, but you always need a professional content writer to add professionalism and a human touch. If you are still doubtful about these AI writing tools, you definitely need a professional digital marketing partner like Mtoag Technologies.
So, those were our top picks for AI writing tools! These tools are included in our list based on their efficiency, pricing, and other aspects. The best AI writing tool for you depends on your purpose and how you will use it.
As we said above, although these AI writing tools are great, they still can’t match the professionalism, expertise, and creativity of a human writer. So, if your content needs extend beyond what these tools offer, you shouldn't take too long to partner with a leading digital marketing company like Mtoag Technologies.
Jasper is the best AI tool for writing and is widely regarded for its powerful content generation, making it suitable for various writing tasks. It uses advanced natural language processing to create high-quality content. Other notable tools include Writesonic and Copy.ai, which are praised for their ease of use and effectiveness in generating different types of content, from blog posts to social media updates.
Yes, there are free AI writing tools available. One popular option is Rytr, which offers a free plan that allows users to generate up to 10,000 characters per month. Another option is the free version of Writesonic, which provides 100 free credits to new users. While these free plans have limitations, they offer a great way to try out AI writing tools before committing to a paid subscription.
Grammarly is an AI-powered writing assistant designed to help users improve their writing by checking for grammar, punctuation, style, and tone. It uses advanced machine learning algorithms to analyze text and provide suggestions. While it is an AI tool, it is not usually detected as AI by other platforms or tools, as its primary function is to enhance and refine human-written content rather than generate it from scratch.
ChatGPT is highly regarded for its ability to generate coherent and contextually relevant text. It excels in creating conversational content and can be used for various writing tasks, including drafting emails, answering questions, and composing articles. However, its effectiveness depends on the specific use case and the user's needs. While it is a strong contender, other tools like Jasper or Writesonic might be better suited for structured content creation, such as marketing copy or blog posts.
Tools like Smodin and MyEssayBot are popular choices for free AI essay writing. They offer basic features that help generate essay content based on provided prompts. These tools can assist with structuring essays and providing initial drafts. While they may not match the sophistication of paid tools, they are useful for students or anyone needing help writing essays on a budget. However, always review and edit the generated content to ensure it meets your requirements.