Social media Optimization is abbreviated as SMO, social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media and communities to generate knowledge publicity.
SMO is a technique of social media activity with the intent of attracting unique visitors to the website. We do Social media marketing to drive traffic from sources other than search engines. It is considered as an integral part of online reputation management or individuals who heed about their online presence.