Wish App: How to develop a successful Ecommerce Market platform

Raju Ram Khakhal
Jun 26, 2019

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How to develop a successful Ecommerce Market platform like Wish App

The current decade has seen the spontaneous growth of the ecommerce industry which is gradually increasing with leaps and bounds. Shopping with ease, shopping within the comfort of your home, office or wherever you are and having a doorstep delivery have all worked together to heighten shopping experience and provided a new vista to it. The ecommerce platform has the largest presence on the web and mobile platforms and every second person who is Smartphone trendy is sure to have delved into this shopping extravaganza. We are talking here wish app.

What with the inception of Virtual Reality and Augmented Reality apps, shopping found a new vista in shopping for items such as clothes, spectacles, shades, to name a few. But despite all these things, many a times we have a wish list to buy maybe instantly or at a later date. That’s how the Wish app came into existence.

The Business Idea behind the app like Wish

The co-promoters of Wish app, ex-developers of Google and Yahoo Peter Szulczewski and Danny Zhang expounded on the idea of shopping mall browsing wherein shoppers happen to see and like some items at the mall window and keep it stored in their memory for a later date purchase. Some forget about it while some do initiate the purchase later on.

The wish app allowed its users to create a wish list of the items that they liked, desired and wanted to purchase. For some it was a spontaneous purchase gesture while for some it was a thought out dream purchase.

The business module was straight and simple. Rock bottom pocket-friendly prices with steep discounts ranging from 60-90% on a wide range of products from local small businesses. The low price factor was maintained by lying of major expense layers such as advertisements, technical gizmos, fast shipping, etc.

The target audience was the simple shopper who wasn’t fascinated by big branded items, expensive shipping, on time delivery and user experience. It was the shopper who had an eye on the low price & discount factor and was also happy with unbranded items.

The wish app was mobile (iOS & Android) friendly and encouraged local small businesses to sell their goods directly to customers through the wish app. Users could visit the merchants through the app and complete their purchase. The delivery part was handled by the seller company to the buyers’ destination. Wish app started on a PPC monetizing pattern but now charges flat 15% of the sold goods from the seller.

Today the Wish app has blossomed into a full-fledged ecommerce platform and holds the stage at being the #1 mobile shopping app in 42 countries the world over. It has received several rounds of funding totaling to $1.3 billion and holds a market share of 500 million users, 1 million online merchant establishments and nearly 80 million active users on a monthly basis. As per last estimations the company had a revenue generation of $ 1 billion and valued at $8.5 million in 2017 with a steady growth as years pass by.

Entrepreneurs and businesses are awed by the immense potential this industry holds. Though developing shopping platforms seems like a piece of cake, there are a lot of complex functions that go into its making and becoming a success other than just the technical part.

Read on to know more about the six selling approaches of the app like Wish. Wish app created different small clones of itself to promote products and cater to customers in a unique and user friendly way such as:

Salient features of the Wish App clones

Wish – Shopping Made Fun

It has different product categories ranging from fashion, makeup and beauty, watches, shoes, wallets and bags, gadgets, and the list goes on.

Geek – Smarter Shopping

Technology section that including phones, smart phones, watches, smart watches, flashlights, and accessories.

Mama – Thoughtful Shopping

Ideal for mothers and expecting moms displaying a wide choice of maternity clothes & items for new-born, babies & toddlers

Cute – Beauty Shopping

Attractive display of beauty products, cosmetics, lifestyle clothing and accessories

Home – Design and Décor

Wide selection range of home accessories segregated as per house requirements: living room, dining, kitchen, bedroom, bathroom, etc.

Wish for Merchants

mobile app design for merchants and sellers

Other Prominent Features of the App like Wish

Registration & Personalized Filters

At the time of registration the user needs to fill up his name, email, contact number and gender along with his choice of personalized filters for products. This enables the app like wish to portray products relevant to the choice of the user. They are free to choose from the given products or can browse further on.

Shopping Cart & Payment Gateway Integration

The users of the app like wish after surfing through their desired products can save them in the wish list section or can proceed on to the Shopping Cart for making the purchase. The App like Wish is integrated with well-known payment gateways such as PayPal, Apple Pay, Google Pay, along with credit/debit cards, net banking and cash on delivery options to enable user trust, satisfaction and safety for their monetary transactions.

Doorstep Delivery and Shipment Tracking

The merchants and sellers on the app like Wish take care of product delivery and shipment. Tracking details are shared with the customer. The app like wish provides shipment tracking details, order history, current list of pending orders and dates of shipment.

User Engagement Gamification Features

Gamification is a tool to enhance user engagement with the shopping app like Wish. The Wish app uses the following two methods:

Blitz Buy – Wheel of Fortune

This is a spinning wheel of fortune tool that allows the user to win a product from the given set of extra-discounted products ranging from 10 to 100% upon spinning the wheel. This happens to be a limited time offer and can be spun only 1 time a day by a single user.

Daily Login Bonus

This feature enthuses shoppers to visit the app daily. The user is given a pretty stamp on a daily basis. Collecting 7 stamps in a week enables the user to get a 50% on any one item.

Benefits for Merchants and Sellers

Merchants need to verify on the app through the Merchant Membership section and enter their details for verification. The app like Wish has many benefits for merchants and sellers. The app provides competitor information, customer feedbacks; refund policy, delivery time schedule and fraud prevention. The app’s merchant criteria allow only good quality goods to be sold on the app like Wish. Inferior quality goods are not allowed on the platform.

Guiding Lights learnt from Wish?

Mtoag Technologies has progressed steadily to win client confidence for over a decade. If you are seeking a development partner for developing an app like Wish, we are the right guys for it. Request for a free consultation and get the best possible quote in the industry.

  • Multiply the visibility of your products through “clone apps” with unique features
  • Provide excellent service and customer support to both buyers and sellers.
  • Easy Payment options such as Credit/Debit Card, Net banking, Cash on Delivery, E wallets app and Payment Gateways.s
  • Follow the customer first policy and provide the customer good bargains.
  • Initiate a rewards and loyalty badge for customers and merchants and build a fan following.
  • User-friendly and interactive user interface with appealing design retains user interest with the app like wish.

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Raju Ram Khakhal

Raju Ram has 10 years of experience in the IT industry as a web developer and leading mobile app development since 2012. He believes in sharing his strong programming knowledge base with a leaned concentration.

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