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The current decade has seen the spontaneous growth of the ecommerce industry which is gradually increasing with leaps and bounds. Shopping with ease, shopping within the comfort of your home, office or wherever you are and having a doorstep delivery have all worked together to heighten shopping experience and provided a new vista to it. The ecommerce platform has the largest presence on the web and mobile platforms and every second person who is Smartphone trendy is sure to have delved into this shopping extravaganza. We are talking here wish app.
What with the inception of Virtual Reality and Augmented Reality apps, shopping found a new vista in shopping for items such as clothes, spectacles, shades, to name a few. But despite all these things, many a times we have a wish list to buy maybe instantly or at a later date. That’s how the Wish app came into existence.
The co-promoters of Wish app, ex-developers of Google and Yahoo Peter Szulczewski and Danny Zhang expounded on the idea of shopping mall browsing wherein shoppers happen to see and like some items at the mall window and keep it stored in their memory for a later date purchase. Some forget about it while some do initiate the purchase later on.
The wish app allowed its users to create a wish list of the items that they liked, desired and wanted to purchase. For some it was a spontaneous purchase gesture while for some it was a thought out dream purchase.
The business module was straight and simple. Rock bottom pocket-friendly prices with steep discounts ranging from 60-90% on a wide range of products from local small businesses. The low price factor was maintained by lying of major expense layers such as advertisements, technical gizmos, fast shipping, etc.
The target audience was the simple shopper who wasn’t fascinated by big branded items, expensive shipping, on time delivery and user experience. It was the shopper who had an eye on the low price & discount factor and was also happy with unbranded items.
The wish app was mobile (iOS & Android) friendly and encouraged local small businesses to sell their goods directly to customers through the wish app. Users could visit the merchants through the app and complete their purchase. The delivery part was handled by the seller company to the buyers’ destination. Wish app started on a PPC monetizing pattern but now charges flat 15% of the sold goods from the seller.
Today the Wish app has blossomed into a full-fledged ecommerce platform and holds the stage at being the #1 mobile shopping app in 42 countries the world over. It has received several rounds of funding totaling to $1.3 billion and holds a market share of 500 million users, 1 million online merchant establishments and nearly 80 million active users on a monthly basis. As per last estimations the company had a revenue generation of $ 1 billion and valued at $8.5 million in 2017 with a steady growth as years pass by.
Entrepreneurs and businesses are awed by the immense potential this industry holds. Though developing shopping platforms seems like a piece of cake, there are a lot of complex functions that go into its making and becoming a success other than just the technical part.
Read on to know more about the six selling approaches of the app like Wish. Wish app created different small clones of itself to promote products and cater to customers in a unique and user friendly way such as:
It has different product categories ranging from fashion, makeup and beauty, watches, shoes, wallets and bags, gadgets, and the list goes on.
Technology section that including phones, smart phones, watches, smart watches, flashlights, and accessories.
Ideal for mothers and expecting moms displaying a wide choice of maternity clothes & items for new-born, babies & toddlers
Attractive display of beauty products, cosmetics, lifestyle clothing and accessories
Wide selection range of home accessories segregated as per house requirements: living room, dining, kitchen, bedroom, bathroom, etc.
mobile app design for merchants and sellers
At the time of registration the user needs to fill up his name, email, contact number and gender along with his choice of personalized filters for products. This enables the app like wish to portray products relevant to the choice of the user. They are free to choose from the given products or can browse further on.
The users of the app like wish after surfing through their desired products can save them in the wish list section or can proceed on to the Shopping Cart for making the purchase. The App like Wish is integrated with well-known payment gateways such as PayPal, Apple Pay, Google Pay, along with credit/debit cards, net banking and cash on delivery options to enable user trust, satisfaction and safety for their monetary transactions.
The merchants and sellers on the app like Wish take care of product delivery and shipment. Tracking details are shared with the customer. The app like wish provides shipment tracking details, order history, current list of pending orders and dates of shipment.
Gamification is a tool to enhance user engagement with the shopping app like Wish. The Wish app uses the following two methods:
This is a spinning wheel of fortune tool that allows the user to win a product from the given set of extra-discounted products ranging from 10 to 100% upon spinning the wheel. This happens to be a limited time offer and can be spun only 1 time a day by a single user.
This feature enthuses shoppers to visit the app daily. The user is given a pretty stamp on a daily basis. Collecting 7 stamps in a week enables the user to get a 50% on any one item.
Merchants need to verify on the app through the Merchant Membership section and enter their details for verification. The app like Wish has many benefits for merchants and sellers. The app provides competitor information, customer feedbacks; refund policy, delivery time schedule and fraud prevention. The app’s merchant criteria allow only good quality goods to be sold on the app like Wish. Inferior quality goods are not allowed on the platform.
Mtoag Technologies has progressed steadily to win client confidence for over a decade. If you are seeking a development partner for developing an app like Wish, we are the right guys for it. Request for a free consultation and get the best possible quote in the industry.
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Successful Projects
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We have been working with Mtoag Technologies for the past 5 years. They have been a very responsible team from the beginning. They are quick at responding, available whenever we need, and are extremely supportive when there’s a high-priority fix. All-inclusive, IAD can be your best bet for app development.
Dairy Delivery Software
Native Milk always had to deal with route optimization to maximize profit and frequent changing of delivery boys. While this was easily manageable manually in offline business, it was a big headache when their business went digital.
We developed a mobile application for the drivers with route optimization. The total delivery area is divided into various routes and orders are sorted according to different routes. A driver is then assigned a single route.
Construction Software
PlanTech, (Construction Project Management software Case Study) a well-established US based construction company with huge projects, needed an improvement of their business processes and better optimization of their resources. As their business expanded, projects continuously got delayed which resulted in lawsuits by unhappy clients. We faced a variety of challenges to develop niche technological solutions for a company involved in the construction industry.
We designed separate web and mobile applications for foremen i.e. project managers and for construction staff (labourers). The applications has synchronized features such as calendar, attendance etc. that were updated real time Simple user interface for the layman was developed after many iterations and approval from the client.
We developed a dedicated central project management panel. The purpose was to have a centralised system update where all team leaders from different departments could update on their tasks at work.
Trading Software
We needed a fast technology to synchronize the source data to our system.
We had to run our programs real time during the horse race.
We ran our calculations on the given data, but by the time we generated an analysis of the probable winner, the market trends and positions of the race horses altered so our result had no value.
We used the Node JS as it as an open-sourced JavaScript run-time environment that has the fastest libraries.
The reason behind using node.js is that we were able to establish a swift and persistent connection between betfair and our algorithm.
We could run our program with race data and generate results using the latest trends up-to-the-second with more than 99 % of the source data matching with our index.
On-Demand Delivery App
The client was clear with their needs but was not tech savvy enough to state specific requirements.
In GetIt the driver and vendor are treated as separate entities unlike a regular taxi application where such division does not exist.
We initiated brainstorming sessions with the client to plan out the project.
We built application functionality to optimize the process while simultaneously taking all stakeholders into account.
NFC
The client had an understanding of NFC but they had no idea of how the technology behind NFC works.
The client needed a secure platform as they wanted to keep the customer data secured.
We did a knowledge transfer with the client and explained the technology behind NFC and QR code.
We undertook a variety of security measures to prevent any leakage of user data.
Loan
The oldest insurance company of Lebanon reached out to us. They needed to digitize their operations and develop a lending application.
The target customers of the bank were mostly laymen with not much technical know-how. They consisted of old people, rural families, middle class urban families etc. Thus digitization was a challenge.
We developed a mechanism for the bank to directly disburse the loan amount to the customer’s bank account. This saved a trip to the bank of the customer and saved a lot of time for both the parties.