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Now that the internet is easily accessible through everyone out there, can you take out the statistics of how many people are online right now? It’s just increasing by each minute. In the last few years, the internet has seen a rise amongst adults by 5% in the last three years. The offline marketing has changed over the years and it has connected to the audience in the right direction. It has never been more effective than ever!
The true sense of marketing lies under connecting the dots with the audience at the right time with the #SpotOn. Any brand that is trying to focus on new customers, should focus on spending some time on the internet to study the target audience.
Digital marketing tries to encompass all the factors that use various channels like search engines, websites, social media marketing, prospective customers, etc.
There are weapons that consist of search engine marketing, which works as a base for SEO and online advertising. Mobile marketing tips and email marketing play a vital role in the same.
Digital marketing plays a huge role in growing your business at the next level. You can easily select a budget and tell your requisites to the digital agency and reach a broad audience to spread a word for your company. It all depends upon how you do the marketing. If we see the last search results, then marketing was a tough task a decade back. Most companies have to adapt the traditional marketing which tends to be expensive on the pocket and success was not confirmed.
Many businesses can easily opt for digital marketing by getting that outsourced via real-time conversion rates. They will help you in analyzing the percentage of viewers who are able to convert leads for the final purchase of a product/service. There are a few methods such as, e-mail marketing with sending newsletter to your potential customers, Social media marketing, SEO, that confirms a high conversion rate. A digital marketing agency will help you in generating effective communication with the consumer.
If you want your business to survive in the competitive market, then a business owner must invest in reputation as that's the primary thing any customer or client will look up to. The rapport means everything to the business and it should give a look and feel of being impeccable. There should be no scandalous report associated with the company. The importance of digital marketing can this includes creating engaging videos and take that to new heights. There are multiple ways on how you can build one and create a loyal customer base.
Your customer should always remain your utmost priority. So, a business owner should better keep the customer's problems on top of the list. Social media and e-mail marketing are the two efficient options where you can address their problems. This will help them with live chat access and they can quickly ask queries, and share their suggestions on how you can improvise your business. While this also helps in building a strong customer relationship, this will also increase the traffic on your website and more customers would be interested in purchasing your products/services.
Google keeps on making changes to the algorithms, so it is better to stay updated and update your website accordingly. Make sure you make your website both mobile and laptop friendly, as more than 80% of the users use their mobile devices or smartphones to search for information. Why? Because most of these consumers have smartphone access all the time, and it comes handy.
Make sure you have spread the expansion of your brand on all platforms, your customers will rate the services probably on Google or another website. When a customer leaves positive or negative feedback, it can leave an impact immediately. A satisfied customer will definitely spread the good news about your business to the new customers. Hence, that will automatically lead to new conversions. That's why you need to expand your business to reach more and more customers.
When you invest in digital marketing, you can easily start seeing results in a short span. Gradually, you can measure the ROI on the same basis. Yes, it is better than offline marketing because more people are online nowadays! This will help you in scaling the effectiveness of a strong strategy for your business.
To top it off, if you can involve digital strategy then you are bound to see results quickly. It is recommended to use organic marketing initially and then once you see that the results start emerging, it's time to boost with SEO (optimizations such as blogger outreach for building links, On-Page, Technical etc), long-term social media association, for consistent success-oriented results.
You need to evaluate what is the niche of your business and build a persona as per the identity of the same niche. Try to learn your customer's requisites and create quality content online where you focus on attracting new customers every day and convert them into leads. this should be your primary goal for the first six months.
Now that you are aware of how digital marketing works and why is it essential for your business, why not blend it with an agency and create magic out of voids? Sit, relax, and plan the next campaign that will help you win new clients. A digital marketing agency will help you with a couple of tactics that will help in driving real oriented results and generate higher revenues.
Everything is strategic and you need to understand your business goals to accomplish in the same niche with the help of the right tools used in digital marketing.
Implement a powerful strategy that will help you with qualified leads to make most of the conversions over time. Yes, these agencies are aimed to help many businesses with one goal in mind.
Web Development
Website planning is indeed a complex and time-consuming task. A corporate-level redesign might take several months to over a year, cost hundreds of thousands or even millions of dollars, and include thousands of pages. However, with the right approach and understanding, you can navigate this complexity and feel prepared and confident in tackling the task. […]
Web Development
How many times have you run out of your Amazon Prime or Netflix subscriptions? And the most distressing is when your most-awaited movie or TV series doesn’t release on these platforms. So, what would you do in such a situation? Probably, if you ask 9 out of 10 people, they will prefer watching it on […]
Web Development
Did you know that 79% of companies with effective supply chains have managed to achieve higher revenue growth than the industry average in 2023? While the figures are encouraging for prospective entrepreneurs, they may be challenging for them due to their lack of industry knowledge. However, you can still make efforts by gaining insights into […]
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Successful Projects
Years in Business
Happy Customers
We have been working with Mtoag Technologies for the past 5 years. They have been a very responsible team from the beginning. They are quick at responding, available whenever we need, and are extremely supportive when there’s a high-priority fix. All-inclusive, IAD can be your best bet for app development.
Dairy Delivery Software
Native Milk always had to deal with route optimization to maximize profit and frequent changing of delivery boys. While this was easily manageable manually in offline business, it was a big headache when their business went digital.
We developed a mobile application for the drivers with route optimization. The total delivery area is divided into various routes and orders are sorted according to different routes. A driver is then assigned a single route.
Construction Software
PlanTech, (Construction Project Management software Case Study) a well-established US based construction company with huge projects, needed an improvement of their business processes and better optimization of their resources. As their business expanded, projects continuously got delayed which resulted in lawsuits by unhappy clients. We faced a variety of challenges to develop niche technological solutions for a company involved in the construction industry.
We designed separate web and mobile applications for foremen i.e. project managers and for construction staff (labourers). The applications has synchronized features such as calendar, attendance etc. that were updated real time Simple user interface for the layman was developed after many iterations and approval from the client.
We developed a dedicated central project management panel. The purpose was to have a centralised system update where all team leaders from different departments could update on their tasks at work.
Trading Software
We needed a fast technology to synchronize the source data to our system.
We had to run our programs real time during the horse race.
We ran our calculations on the given data, but by the time we generated an analysis of the probable winner, the market trends and positions of the race horses altered so our result had no value.
We used the Node JS as it as an open-sourced JavaScript run-time environment that has the fastest libraries.
The reason behind using node.js is that we were able to establish a swift and persistent connection between betfair and our algorithm.
We could run our program with race data and generate results using the latest trends up-to-the-second with more than 99 % of the source data matching with our index.
On-Demand Delivery App
The client was clear with their needs but was not tech savvy enough to state specific requirements.
In GetIt the driver and vendor are treated as separate entities unlike a regular taxi application where such division does not exist.
We initiated brainstorming sessions with the client to plan out the project.
We built application functionality to optimize the process while simultaneously taking all stakeholders into account.
NFC
The client had an understanding of NFC but they had no idea of how the technology behind NFC works.
The client needed a secure platform as they wanted to keep the customer data secured.
We did a knowledge transfer with the client and explained the technology behind NFC and QR code.
We undertook a variety of security measures to prevent any leakage of user data.
Loan
The oldest insurance company of Lebanon reached out to us. They needed to digitize their operations and develop a lending application.
The target customers of the bank were mostly laymen with not much technical know-how. They consisted of old people, rural families, middle class urban families etc. Thus digitization was a challenge.
We developed a mechanism for the bank to directly disburse the loan amount to the customer’s bank account. This saved a trip to the bank of the customer and saved a lot of time for both the parties.