Tips for Personal Finance App Monetization and Platforms

Yogesh Pant
Apr 26, 2024


Over the last few decades, there has been a sharp rise in the number of Fintech app development companies worldwide. According to Market Screener, the global financial industry is expected to reach a US $26.5 trillion value by 2022, with an annual growth rate of 6%. 

Therefore, this news should be familiar to everybody keen to learn how to establish monetization strategies in the quickly evolving sector of technologically advanced mobile banking. 

Still, there needs to be a solution to how financial businesses implement monetization tactics. 

What Is a Monetization Strategy?

One goal of an app monetization plan is to increase revenue via your website, visitors, content, or other channels. There are many different ways to make money. 

The most common ones include offering platform availability, selling ad space, facilitating in-app transactions, and many more. 

Excellent monetization strategies are also dynamic and continually adapt to the goals of the company. They must also be flexible enough to develop and alter in response to market demands, industry changes, and time. 

How Is App Monetization Operational?

There is no denying that based on a variety of circumstances, such as the following, different payer categories and revenue models will be better suitable for different businesses:

  • What kind of value is provided
  • Whoever the audience is;
  • What type of interaction does the program get?

We've created a quick checklist to help fintech companies communicate more efficiently with their payers and ensure that the chosen app revenue model is feasible.

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  • Your solution adds enough value to provide consumers with observable financial advantages over fees;
  • Customers see the value since it is identified and conveyed to them;
  • Switching providers makes sense since your software product is either much superior or more affordable than that of the competition.

Independent Vendors:

  • Advertisers and outside suppliers think your user base is a good fit for their offerings;
  • The size and engagement of your user base allows you to offset the expenses of advertising and referrals;
  • Users trust your source enough to continue with your services since you know them well enough to develop tailored offers.
  • Beneficiaries who are not third parties:
  • You may make it apparent to the other parties that utilizing your software provides them with enough advantages;
  • You are able to clarify the causal connections between the value that third parties get from using your product and its users.

You have a good enough level of customer interaction to provide third parties with meaningful value.

Fintech App Monetization Techniques


The target market for your financial app must be taken into account when selecting a monetization plan. While some users are willing to pay for premium applications, there are other circumstances in which in-app marketing or other techniques are required to generate income. 

It would help to consider the upfront costs associated with any Fintech application monetization strategy you decide to use. 

This means taking into account the time and effort required to accomplish any necessary financial investment. Generally speaking, you want a monetization strategy with a respectable return on investment. 

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No-Cost Apps with In-App Ads

Given that the majority of applications are accessible for free download, in-app display advertisements are a popular means of generating revenue for "free" apps. 

This approach enables an app to grow a large user base without a financial barrier to entry. If your app attracts a sufficient number of users, its high exposure will benefit marketers. 

Free apps that allow in-app ads emphasize using the traffic (and data) to attract outside advertisers more than they do trying to sell the app to the user. 

In-app advertising Can Complicate UX.

In-app advertisements may hamper user experience. If an advertisement takes up a large portion of the small screen, the app design may seem clumsy, and full-screen ads that show in between operations cause the app to operate more slowly. Some are entirely disregarded in the cast of Twitter and Reddit advertisements. 

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When to Use Ads to Monetize Your App

Applications that draw a lot of users are good candidates for in-app advertising. Because consumers spend a lot of time on social networks and mobile games, these market categories are also significant. If you decide to use in-app advertising for revenue, think about optimizing for session time to take advantage of more chances to present your audience with adverts. 

In-App Purchases

Many applications allow users to acquire in-app purchases (IAPs) to access premium features or to purchase virtual and tangible things. 

Almost all m-commerce applications operate this way, and they are usually free to download. Customers may purchase various products straight from the brand. One firm that provides a branded app for buying clothing, accessories, shoes, and other items is Frank + Oak. 


In-app purchases account for 48.2% of mobile app earnings as compared to 14% from ads-based revenue and 37.8% from paid app downloads.” (Source)

An Example of an In-App Purchase We Love 

Not able to purchase love? All OK. In-app purchases have transformed online dating. On dating apps, users have the option to use premium services. For a nominal charge, they may increase profile visibility or access time-saving solutions. App developers know that ease might entice people to spend more, particularly when looking for love. 

Enhanced Mobile Gaming Experience through In-App Purchases

Mobile apps are once again promoting the in-app purchase model. Players on mobile devices will have to pay to have instant access to advantages over rivals, such as stricter armor, more potent weapons, better health, and even magical abilities. But a game developer can only depend so much on in-app purchases for power-ups. Many gamers are hesitant to download games that have a bad reputation for being overly hard unless they make those extra expenditures. 

When Should You Use In-App Purchases to Monetize Your App?

Nearly every kind of software can be made profitable with the help of in-app purchases, a very dependable income source. Although some testing may be necessary to determine the pricing points of different paid items, features, and services, this strategy is usually quite successful. The only things that may prevent in-app purchases from happening are a shortage of more general resources, a lack of time to set prices or very low traffic. 

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Applications with a subscription model charge customers for premium services or high-quality content that they find valuable enough to pay for frequently. Many subscription-based businesses use a freemium model. Users may download the app for free and preview the material before having to subscribe.   

The Best Membership-Based Strategy: "The 14-Day Free-Trial"

Consider your preferred streaming provider. You are aware of Vipbox, MAX, Hulu, Netflix, and HBO. They provide new customers with upfront 14-day free samples of premium material. Many (most) will automatically enroll new customers in their monthly paid service when the trial period ends. Subscriptions are able to access their material for a monthly cost. 

Subscription services generate a lot of income because consumers are paid for the service regularly, even when they are not using it often. Developers and content providers need to make sure that their work is interesting enough for people to continue paying for it when the subscription is set up. 

When Should You Utilize a Subscription?

Subscription-based applications offer highly attractive recurring income, but to make this business model viable, enough resources must be committed to consistently providing high-quality services and content. 

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Marketing or Advertising 

Adding adverts is the most well-liked and simple way to monetize financial applications. Third-party ad networks pay mobile app developers to display their ads. You can also get payment each time one of your visitors comes back. 

You may collaborate with lenders, brokers, financial advisors, and other businesses to promote their goods and services via your mobile app. 

As extra methods of financial app monetization, think about rich media and banner advertisements. 

Banner adverts may appear on the app's home screen. Furthermore, they may be shown on the monitor in different sizes and positions (top or bottom). 

Dynamic adverts, known as rich media, pique visitors' attention and prolong the session. 

Rich media ads may include text, images, music, videos, minigames, and more. They're an innovative way to display adverts without diminishing the user experience.

Peer-to-Peer Financing 

The Fintech app's concept is that users may lend money to one another using it. All intermediaries and banking layers are eliminated. 

A person may contribute money to others and make money using this technique. The key benefit of financial service providers is that they may not charge for setting up the relationship. 

It, therefore, brings in more money for the financial industry.

The lender finds peer lending much less complicated and challenging than going through a difficult procedure at a bank. Peer lending also eliminates paperwork. 

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One reputable kind of trading-based revenue-generating instrument is the robo-advisor. It replaces human economic counselors.

Users often turn to financial advisers for advice on better money management. Robo-advisers provide automated and algorithmic financial services with little to no human intervention. 

It benefits users as well as app developers. App owners don't require as many fees as conventional consultants do in order to make money. 

Users may get services at a lower cost. Additionally, robo-advisors allocate, manage, and maximize the client's resources on their own. 

Users also benefit from the app's constant accessibility, which is handy for them. As a result, you may design financial apps using this innovative monetization technique. 

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App Store Purchases

Most financial applications are available for free download. Still, a large portion of them make money via in-app sales. Selling what you sell directly to customers can help you boost your revenue when you use this business technique. 

If you choose to implement in-app purchases for your app, keep experimenting to see which option best fits your needs.

Afterward, you may solidify your business strategy by focusing on in-app purchases that have a significant influence.


Payment Acceptance Gateways

Payment gateways let clients buy goods and services online from a retailer's website. Among the many payment methods available today are debit and credit cards, digital wallets, cryptocurrencies, and debit cards. 

Banks sometimes impose significant fees on payments made using any of these methods.

FinTech firms are still combining these payment methods into straightforward applications that online merchants can afford to include in their online storefronts. 

Companies that provide customers with tangible goods or services also take advantage of these payment applications. 

The Top Platforms for Monetizing Apps


App developers may use services offered by app monetization platforms to help them monetize their mobile applications. 

These platforms include a range of tools and methods for monetizing apps, including subscription-based models, in-app purchases, and in-app advertising. 

The top app monetization platforms are mentioned below.


PubMatic is a platform that allows marketers to connect with their desired audience and app publishers to make money off of their content. 

They provide a top programmatic mobile advertising platform where publishers and app developers may make cutting-edge models and open exchanges to increase their profitability. 


Amar and Rajeev Goel launched PubMatic in 2006. The two brothers, who are successful Indian-American businessmen, recognized a chance to enhance the Internet advertising market and developed a platform that would let publishers optimize their earnings and provide advertisers access to a larger audience. 

Since then, PubMatic has expanded to become one of the top advertising technology providers worldwide, with operations in Australia, Europe, Asia, and North America.


PubMatic offers the following services to its clients:

  • Cutting-edge programmatic technology and concurrent auctions supporting many forms of integration
  • Many integration possibilities, including bespoke in-house versions and SDK and non-SDK versions that work with the most popular mobile ad stack configurations
  • Fast response times and complete assistance from a committed account team


InMobi, a worldwide mobile advertising platform, offers a range of tools to assist companies in connecting with their target markets. They also provide several ways to commercialize applications, such as a programmatic ad exchange that lets developers charge for their work by having their apps serve adverts from various sources. 

App makers may utilize their InMobi rewarded video ad type to incentivize customers to view video advertising, including in-app purchases or premium content. 


Naveen Tewari, Abhay Singhal, Amit Gupta, and Mohit Saxena established InMobi in 2007. Initially known as "mKhoj," the business concentrated on offering SMS-based search services in India.

The business changed its name to InMobi in 2008 and concentrated on mobile advertising. With operations in several nations, InMobi has expanded into a worldwide mobile advertising and discovery platform. 


InMobi offers the following services to its clients:

  • Publishers may use native technology to create HD videos and advertising that optimize engagement and income.
  • HD and buffer-free films promote more engagement and improved completion rates.
  • Ads that don't interfere with the user experience and mix in perfectly with the layout and style of an app


Admaven is an online advertising network that offers marketers and publishers various options. It gives publishers multiple monetization options, such as push alerts, pop-ups, display advertisements, and native ads. 

AdMaven's optimization tools are now available to publishers, enabling them to optimize their ad income.


AdMaven, which has its headquarters in Tel Aviv, Israel, was established in 2015 by Itai Efrati, Mickey Fine, Nivo Arvili, and Noam Cohen.

Since then, the business has expanded to become a significant force in the Internet advertising market, with offices in several nations. 


AdMaven offers the following services to its clients:

  • Full-screen advertisements with the option to show as solo or interstitial
  • Push alerts that are embedded into webpages or applications provide a means of generating revenue for the platform without interfering with user experience.
  • Adaptable banner advertisements that may show up in a variety of shapes and sizes, including rectangles and leaderboards

ClickDealer by Smartlink

The affiliate marketing network ClickDealer offers a total called Smartlink. With the use of an automated solution called Smartline, publishers may efficiently monetize their traffic by automatically matching the higher-converting offers to their traffic sources. 

The SmartLink function automatically reroutes traffic to the offers in ClickDealer's portfolio that have the highest conversion rates after using algorithms to assess the traffic's origins. In summary, this implies that publishers are freed from the laborious task of manually locating and choosing each offer.


Max Polyakov, Tetiana Serediuk, and Dmytro Atamaniuk launched ClickDealer in 2012, an affiliate marketing network that provides the Smartlink function.

The business has expanded to rank among the top affiliate networks in the sector, specializing in offering publishers and advertisers cutting-edge technological solutions.


Customers of ClickDealer's Smartlink may make use of the following services:

  • Provides functional creatives and optimizes your campaign down to the performance of each individual pre-lander.
  • With partnerships offering low rates, ClickDealer has over seven years of experience in the dating sector.
  • Payouts for Smartlink are flexible; upon confirmation of traffic quality, the monthly payment threshold may be changed to a weekly payout.

Google Marketing

Google AdWords allows businesses to generate text, picture, and video advertisements, among other forms. Additionally, you may target specific mobile audiences according to their demographics, hobbies, and habits.

Companies may contact prospective clients when they browse or use tablet or smartphone applications. The platform also offers analytics and insights to help marketers gauge the success of their advertisements and improve their campaigns.


Google Ads (previously Google AdWords) was established on October 23, 2000. When it was first introduced, companies could use it to create text advertisements that would appear next to search results on

Google Ads is now one of the most widely used ad platforms worldwide, offering a variety of ad styles and targeting choices throughout time.


Google AdWords offers the following services to its clients:

  • Make a range of advertisements that will run on Google's network of partner websites and mobile applications, including as search, display, video, and app advertising.
  • A variety of targeting choices to make sure the correct people see your advertising at the right moment, such as demographics, location, device, and keywords
  • In-depth analytics (as well as reporting tools) that enable you to monitor the effectiveness of your campaign and make informed choices


Many business owners these days use digital solutions to provide "banking as a service" and elevate the client experience. Fintech startups take advantage of less expensive digital operations, an agile and daring innovation culture, customer-centered solutions, and the absence of legacy systems to help people manage their funds more effectively, including how they earn a living, spend, transfer, invest, borrow, or save. They also develop new value propositions and uphold the values of "doing good" and "doing well."

Although meaningful business liability is a challenging endeavor, our goal in doing this study is to encourage entrepreneurs to develop profitable income streams and support the expansion of the financial services sector.

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