The best thing that you could probably do to ensure that your users have the best experience when they visit your site is by ensuring security in your website. This will prevent any accidental transactions made by the users and this in turn will raise the level of trust of the users.
Over the years UX design has seen dramatic changes which are reflected in the voice assistant features in the echo devices that you find today. These devices help the users to place any order automatically. Such a change in UX design is the result of a default setting of these devices that do not need any confirmation to place an order from the end of the users.
That means as and when you voice and order, these voice assistants will place the order instantly and interestingly.
This is because these devices will not even clarify which exact product you want to order, provided that it has a wide and diverse range. Let's get connect with top mobile app development agency india.
This results in an extremely frictionless shopping experience.
However easy it may seem to place and order using these devices, there is still a fair chance of making an accidental purchase which will in turn ruinthe user experience for sure. Therefore the experts in a UX design research firm must make sure that:
When they design a website for a typical ecommerce site, they focus on the checkout process more.
They should also make sure that in contrastat least one explicit confirmation about the product is required before placing any order.
When it comes to the usage of the mobile devices, they might even consider focusing on the requirement of a specific gesture or even a fingerprint approval for that matter. All these will prevent any accidental purchases which the users dread.
Ideally, this specific kind of friction is normally required in a checkout process so that the users feel that they are in total control, which is an indispensible aspect of providing the best user experience.
Every website designed should have enough security measures to ensure that it is safe to visit, make a buying decision and make a payment. However, sometimes these security measures may feel like friction to the users. There are several different applications that may need a second factor of authentication such as the Google Authenticatorreceiving a text for validation either before logging in or making any significant transaction such as transferring money from your bank account to another account.
In such cases for the users, this means an additional step in the authentication process which might annoy them while using. However, such an extra step is very essential as that little extra effort will ensure an additional layer of protection to their accounts and data. Are you looking to tips for starting a blog then click here.
Modern website development services and web applications even need double layer of authentication especially when there is a significant action needs to be taken or for transmitting any sensitive data. In such cases, it is not uncommon that you will be asked to log in again before executing such an action, especially when such actions involve personal data. A few classic examples of such double layer of protection required for additional security are:
If you want to change your password you will first have to enter your existing password even if you are already logged in
Enter the new password and
Reconfirm it before it is finally changed.
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Why? This is because your password is the most sensitive data and showing the saved password can be even more sensitive. You may not know but it is a fact that Google Chromefor example, can store your entire login credentials. But how on earth your password is protected? This is because you can read these stored passwords only if you enter the password of your computer. This keeps all your data better protected.
You will find this specific pattern of logging in on mobile devices as well even if your smart phone supports unlocking with voice recognition feature or your fingerprint matching. These are the specific and most innovative patterns that are supposed to be designed to make things extremely frictionless. Sometimes, explicitly, you may still require entering your current password for additional security especially when you restartthe device.
While they wait, you should make sure that you keep the users busy. The prime objective behind is that if you keep the users busy the chances are high that they will not notice that a specific process is actually taking a long time to be completed as it normally should have.
You can use slack leverages in the same principle
You can also showcustomized and built-in quotes while it takes time to load or
Provide snippets that will take time to read and keep them engaged.
All these efforts will distract them from the time factor and they will think that you are providing a wonderful user experience during loading. These approaches will reduce the perceived waiting time but most importantly it will adda nice human touch to the UX design that you have created making it all the more effective and useful.
Another significant factor to consider is to make the loading process more transparent and gradual. This is make it look more seamless and feel less annoying or intimidating even if you know that it is taking a fairly longer time to load. You can follow the best practices followed by different reliable websites and incorporate any one of the following:
A progress indicator
A page skeleton and others.
During loading this will gradually unveil the actual content of the page slowly thereby raising the interest level in the users. This means, when a page shows up slowly showing the actual content is pieces continuously, it gives the feeling of fluidity and quickness of the loading process. The users will be intrigued to know what is coming up and will therefore stick to the page instead of leaving it, which is the last thing expected in any UX design.
Author Bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.
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Raju Ram has 10 years of experience in the IT industry as a web developer and leading mobile app development since 2012. He believes in sharing his strong programming knowledge base with a leaned concentration.