Sendinblue Review: Learn Affordable Email Marketing Solutions with It

Yogesh Pant
Mar 14, 2024


This post offers a thorough overview of Sendinblue, a well-known digital marketing platform that just changed its name to Brevo. We examine in more detail the essential functions, operation, and definition of Sendinblue/Brevo. We looked at its features, including live chat, SMS campaign management, email marketing automation, and more. Furthermore, we thoroughly analyze the various price plans and their features to assist you in selecting the one that best suits your company's requirements. In order to provide readers with a thorough understanding of how Sendinblue/Brevo differs from other digital marketing tools, this article also contains a comparison with such solutions. This post will provide helpful information to help you choose the best, whether you are new to email marketing or trying to improve your existing efforts. 

An Overview

You've come to the correct spot if you're searching for an all-in-one digital marketing solution. Today, we will discuss Sendiblue (Brevo), an email marketing tool that can be just what your company needs. Email marketing is a very competitive space, and sending emails is not enough. Sendinblue (Brevo) might be the instrument that helps you do this. You need a thorough approach that enables you to reach your audience efficiently. 

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What Is Sendinblue (Brevo)?

Sendinblue is a platform that offers more than simply sending emails. With this all-inclusive digital marketing solution, you can handle all of your email, SMS, and marketing automation campaigns from a single platform. It also has tools for creating landing pages, registering users, segmenting customers, and analyzing campaigns. 


For Whom Is Sendinblue (Brevo) Intended? 

One of Sendinblue's many benefits is that It is appropriate for businesses of all sizes. Sendinblue offers a solution for every size business, whether it is a startup seeking a simple and cost-effective approach to connecting with potential clients or an established enterprise handling multichannel marketing campaigns on a grand scale. 

Small Businesses

Sendinblue makes it simple to set up email marketing campaigns with its drag-and-drop interface and pre-designed email templates, which can be used in minutes. 

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Medium-Sized Businesses

Depending on their activity, you may create automated marketing processes using marketing automation solutions to send emails and SMS to your consumers, 

Big Businesses

Using Sendinblue's comprehensive analytics and multichannel campaign management capabilities, you can enhance your marketing strategy and optimize your campaigns.

To put it briefly, Sendinblue (Brevo) is an all-in-one email marketing tool that may assist you in advancing your advertising efforts. In the next few parts, we will discuss their features and functions and demonstrate how you can use them. Continue Reading!  

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Critical Attributes of Brevo (Sendinblue) and How They May Help Your Company 

Sendinblue (Brevo) is the finest option if you're searching for a strong, adaptable, and simple-to-use email marketing platform. This platform has several features intended to help you efficiently engage with your consumers and grow your sales. Let's examine some of its key characteristics and the ways in which it might help your company.  

Automation of Email Marketing 

You can automate your email marketing campaigns using Sendinblue (Brevo). With this function, you can plan emails to be delivered on a regular basis in response to specific events or triggers. Sending out a welcome email to someone who joins your mailing list or a follow-up email to a consumer who purchases from you are two examples of when to do this. This saves you time and enables you to tailor your communications to boost customer engagement and loyalty. 


Email Formatting and Customization

The drag-and-drop interface of Sendinblue (Brevo) makes creating emails easy and hassle-free. You may create your emails from scratch or select from a large group of pre-made themes. Include the recipient's name, product details, and other personalization’s to make your emails more relevant and exciting. 


Segmenting Contacts 

This email marketing software helps you divide your contacts into several groups according to their demographics, preferences, and activity. Sending offers and information to certain audience groups may increase open and conversion rates, and this feature is helpful for doing just that. 


Tracking and Analyzing Outcomes 

With Sendinblue (Brevo), you can monitor and analyze the performance of your email campaigns. You can see the number of individuals who read your emails, click on your links, buy anything, and more. This knowledge is priceless for maximizing your performance and improving your next campaigns. 


To put it briefly. Sendinblue (Brevo) is a full-featured email marketing platform that has everything you need to manage successful campaigns. Because of its sophisticated analytics, customization, and simplicity of use, it is an invaluable tool for any company looking to maximize the benefits of email marketing. 

Highlights of Sendinblue (Brevo): A Comprehensive Study

Formerly called Brevo, Sendinblue is much more than an email marketing software. It is an essential tool for any company trying to enhance its digital marketing tactics because of its extensive feature set. Let's investigate more closely!

Automated Marketing 

You may automate your marketing campaigns using Sendinblue to reach your target audience at the appropriate carts and customized emails depending on user activity using automation, which is simple to set up and straightforward.

Automated Marketing

Marketing using SMS and Email

Sendinblue has tools for SMS marketing that enable eye-catching and successful bulk emails. This communication channel integration expands the audience for your efforts and increases their efficacy. 


Email Constructor 

A drag-and-drop email builder in Sendinblue makes it simple to generate eye-catching, business-like emails. You only need to choose the items you want to add and alter them to your preference- no coding or design knowledge is needed.


Segmenting Contacts

Contact segmentation allows you to create smaller email lists for your subscribers according to user activity, geography, or personal preferences. This enables you to boost the relevancy of your campaigns and better tailor your messaging for each recipient.


Reporting and Analytics 

Not to mention, Sendinblue gives you thorough information on how well your SMS and email campaigns are doing. Opens, clicks, unsubscribes, and conversions may be tracked, and the information gathered can improve future efforts. 


To put it simply, Sendinblue's features are designed to simplify your life and assist you in achieving remarkable outcomes from your digital marketing initiatives. Sendinblue is a great alternative to consider if you're searching for an all-in-one platform that is user-friendly, robust, and reasonably priced. 

Sendinblue's (Brevo) Benefits Over Other Email Marketing Platforms

Consider Sendinblue (Brevo) if you're searching for an email marketing platform that meets your demands and makes you stand out from the competition. What, however, is so unique about this tool? What distinguishing features set your product apart from comparable offerings in the market? We inform you about it here. 

Sophisticated Personalization

First, you should be aware that Sendinblue (Brevo) is more than a straightforward application for mass emailing. With Sendinblue, you may segment your audience and deliver messages based on their interests and behavior to customize your email marketing campaigns in an innovative and advanced manner. This offers you a competitive edge over competing systems with fewer customization choices. 

Competitive Rates

Furthermore, Sendinblue (Brevo) offers a great deal in price. Sendinblue provides pricing depending on the quantity of emails sent, unlike other platforms that change based on the number of contacts. This implies you won't need to spend extra to have an infinite contact database. Additionally, you may utilize their free plan, which enables you to send up to 300 emails daily if your sending requirements are low. 

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Automation of Marketing

One other significant benefit of Sendinblue is marketing automation (Brevo). With just a few clicks and a very user-friendly process builder, you can easily and quickly construct automated workflows for your email marketing campaigns. Sendinblue does better in this area than many other platforms, where setting up marketing automation requires more sophisticated technical knowledge. 

Client Support 

Finally, just as importantly, Sendinblue's (Brevo) customer service is remarkable. Users of Sendinblue praise the company's excellent service, which is constantly available and gives prompt answers to questions. This results in a very satisfying user experience, especially when paired with their website's vast information base and educational materials. 

To put it briefly, Sendinblue's sophisticated customization options, affordable prices, simplicity of marketing automation, and top-notch customer support set it apart from the competition—something to consider if you want to maximize the effectiveness of your email marketing initiatives. 

Detailed Instructions for Setting Up and Using Sendinblue (Brevo) 

Thanks to Sendinblue (Brevo), email marketing is more straightforward than before. If you are unfamiliar with this platform, we will walk you through the quick setup and use of Sendinblue. Let's get started!

Make a Profile

You must first register for a Sendinblue account. Click "Register for free" on their website, then adhere to the instructions. It's simple and fast! Create an account.   

Check the Email You Received 

You will receive an email verifying your registration. Press the given link to verify your email address.  

Create a Profile

It's time to finish your profile now. This will include details about your company and yourself. Be as specific as possible to get the finest outcomes. 

Set up Your Email

You'll need to set up your email settings in the next step. This will include any email footer you want to include, along with information like your "form" and "reply to" email addresses. 

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Launch Your First Email Marketing Campaign 

It's time to draft your first email campaign now that your account is configured. This is the sequential procedure:   

Pick "Campaigns" From the Drop-Down Menu 

You will notice a menu at the top of your Sendinblue account. Tap the "Campaigns" button.  

Select the Kind of Campaign 

You have a few options here: drip campaigns, A/B campaigns, and normal campaigns. Select the one that best meets your requirements.  

Make an Email 

It's time to draft your email now. You can choose from a number of templates from Sendinblue or design your own.  

Forward Your Campaign 

After you are happy with your email, it's time to send it. You can send it right away or schedule it to arrive at a certain time and date.  

Examine the Outcomes

Lastly, after your email campaign has been delivered, you may review its outcomes on your Sendinblue dashboard. In addition to many other statistics, you can see how many individuals read your email, clicked on links, unsubscribed, and more. 

That's all there is to it: you now understand how to utilize Sendinblue (Brevo) for email campaigns. We really hope that this tutorial has been helpful and that you are now prepared to start using Sendinblue for your first campaign! 

Pros of Sendinblue (Brevo)

Pricing plans are reasonable, given the features that are provided.

  • Incorporates fundamental CRM features.
  • There are many alternatives for marketing automation via SMS, social media, and email.
  • A list of qualifying leads is automatically generated by lead scoring.
  • Sophisticated possibilities for creating templates.
  • Many users adore the bulk email marketing tool: 

Cons of Sendinblue (Brevo)

  • Since Sendinblue (Brevo) has few mobile capabilities, it can be difficult for marketers who travel often to utilize this platform.
  • Setting up a new account is time-consuming and requires a high learning curve.
  • There are no alternatives to simple data import and export; hence, the data import process is complex.

Brevo's Sendinblue: Pricing List and Available Plans 

Hi there! You may be curious about the charges if you consider including Sendinblue (Brevo) in your marketing plan. We'll go over the various options and costs in depth so you can choose the one that best meets your requirements. 


Free Plan: The Start of Your Email Marketing Adventure 

Unexpectedly, Sendinblue (Brevo) provides a relatively extensive free plan. It is perfect for freelancers or small firms just starting in digital marketing. With this plan, you may send up to 300 emails a day and use standard tools like campaign reporting, contact management, and email design. And without having to spend a dime!

Lite Plan: For Expanding Businesses

The Lite plan might be the best option for you if your company has expanded and you now need to send more emails. For only $25, you may send up to 20,000 emails each month with no daily limits. Additionally, this subscription enables you to remove the Sendinblue logo from emails, giving your correspondence a more polished appearance. 

Essential Plan: Expand the Functionality of Your Email Marketing Campaign

The $39 monthly Essential plan is ideal for businesses that want additional functionality. This package includes all the capabilities of the Lite plan plus extra features like email customer support and access to advanced statistics. Furthermore, you are able to send up to 40,000 emails each month.

Premium Plan: Designed for Experts in Marketing 

The Brevo Premium package from Sendinblue is the ideal choice if you're looking for a comprehensive email marketing solution. For $66 a month, you can get all the features of the Essential plan plus more, including live chat, marketing automation, and extensive customization. With this subscription, you may send up to 120,000 emails each month. 

In conclusion, Sendinblue (Brevo) caters to a variety of demands and price points by providing a broad range of alternatives in both price and features. Always keep in mind that the finest investments support long-term growth and your company's goals. I wish you well as you make your decision! 

A comparison of Sendinblue (now Brevo) 's features and price with other well-known products available. 

Alternatives for Sendinblue

If you're considering purchasing an email marketing and automation platform, you're likely weighing your alternatives. There are a ton of tools on the market right now that claim to improve your marketing initiatives. Let's examine how well-liked options on the market stack against Sendinblue (Brevo). 



Unquestionably, one of the most well-liked email marketing systems is Mailchimp. On the other hand, Sendinblue distinguished itself primarily from Mailchimp thanks to its robust marketing automation capability and customization flexibility. Furthermore, you may send up to 300 emails daily with Sendinblue's free plan and up to 10,000 emails monthly with Mailchimp's free plan. 

Constant Contact


Another well-liked option is Constant Contact, although its monitoring and analytic features aren't as extensive as Sendinblue's. Furthermore, Sendinblue provides SMS marketing, a service that is absent from Constant Contact. Pricing-wise, Sendinblue's base plan is less expensive than the Constant plan.  


Pricing and Service Plans | GetResponse

Sendinblue has an excellent selection of email templates and a more user-friendly interface than GetResponse. Furthermore, GetResponse has limitations on its less extensive plans, while Sendinblue offers limitless emailing on all of its premium subscriptions. Pricing-wise, Sendinblue and GetResponse are comparable, with the exception that Sendinblue's base subscription is less expensive. 

To summarize, Sendinblue (Brevo) is notable for its robust automation features, extensive template library, and limitless sending policy. Sendinblue is a fantastic option for small and medium-sized businesses since it provides outstanding value for the money, even if competing solutions could have their advantages. 

 Keep in mind that the best email marketing platform for your company will depend on your spending limit and unique requirements. As such, we advise you to consider several possibilities before choosing one. 


Let us summarize our evaluation of Sendinblue. Sendinblue is an excellent choice for small- to mid-sized enterprises, solopreneurs, and startups. It's simple to use and has all the tools you need –plus some extra –to optimize marketing automation and contact management. 

Given that Sendinblue is a scalable solution with four different package choices, rising enterprises will find it especially easy to utilize. With our dependable and quick email marketing tool, you may send a few hundred emails or a large number of emails and SMS messages at once. 

 Frequently Asked Questions

Is SendinBlue Good?


SendinBlue is a perfect choice for those who are looking for an automated marketing solution to run their email campaign. It provides predesigned automation workflows making it very easy to run your campaign on autopilot.

Are there any limits on sending emails?

No, with their premium plans, you get access to send unlimited emails to your customers, but in free plans, you can send only 300 emails/day.

How many subscribers can you have on SendinBlue?

There is no limitation or restrictions in SendinBlue’s premium plans, you list unlimited to run your campaigns. 

Is SendinBlue required credit card in their free trial?

No, it does not asks you for credit in the free trial; you just have to fill up your details like email address, name etc., and you are all set to go. 

Why Use SendinBlue Over Other Email Marketing Solutions?

If you are looking for a smart way of digital marketing to automate your business and marketing techniques, then SendinBlue is the perfect option for you to choose.

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