In your search for the best website builder, you have surely come across Wix. In terms of website features, ease of use, and intuitive editing & designing, Wix is a clear winner with an impressive user base of 220+ million across 190+ countries. 

But does it mean it's the one you’re looking for? In our research for the Wix review, we found several users complaining about its feature-heavy editor, while others were concerned with the costly pricing plans. 

So, basically, the platform doesn't seem to be helpful for beginners. In such a case, if you’re still confused over the choice of available website builders to build your landing page with, it’s worthwhile considering some of the best and free Wix alternatives. 

No matter what you’re looking for—whether you want to scale up your e-commerce store or want a more personalized and intuitive website builder—check out these 5 best alternatives to Wix.

Interesting Statistics and Facts About Wix 

• Wix holds a market share of 3.6% among all websites using a content management system. (Source: WPBeginner)
• In the e-commerce industry, Wix’s market share is 2.8%. (Source: WPOven)
• Wix contributes 44% to the total market share, followed by Squarespace with 16% and Shopify with 5.7% in terms of website builder. (Source: Tooltester)

Before we move on to the list of Wix alternatives, here’s a data visualization showing Wix's dominance over other e-commerce platforms. 

List of 5 Alternatives to Wix in 2024

Here is a curated list of 5 Wix alternatives worth considering in 2024. 

Wix Alternative #1: Shopify

Shopify is a specialized platform for developing e-commerce websites. While Wix does provide a tool for building ecommerce websites, Shopify's core features are designed with the needs of merchants in mind, helping them establish and grow their businesses.

Shopify stands out from other ecommerce platforms because it prioritizes your products. Upon signing up and accessing your dashboard, you're prompted to upload your products first. This ensures they're ready for when you begin crafting pages or personalizing your site's design. Essentially, your products form the foundation of your entire website.

Moreover, the Winter '24 update of Shopify Editions has further simplified the management of large inventories. You can now display various product variations on a single page and expand bundle sizes from 10 to 30 items. This update has made Shopify even more user-friendly and efficient for merchants.

Wix vs Shopify: Key Differences

* Please note that these differences are based on the data available as of 2024.

Wix vs Shopify: Pricing

When compared to Wix, Shopify seems to be a costier option. The three pricing tiers of Shopify range from $29 to $299 per month, billed annually.

However, these plans come packed with essential features to help you expand your business. They offer multiple inventory locations and the ability to sell products locally and globally. 

These features can provide significant value for your investment if you have a substantial inventory to sell, either within your country or internationally.

Wix Alternative #2: Squarespace

If you're looking for a website builder that values aesthetics, Squarespace is a worthy alternative to Wix. The platform is known for its visually appealing templates that can captivate your website's visitors from the get-go. After all, the goal is to keep users engaged beyond just the landing page.

Once you register with Squarespace, you'll be immediately drawn to the quality of its templates. They range from sophisticated photography portfolios to striking homepage designs. No matter what your business niche is, you'll easily find a chic Squarespace template that complements your brand.

Another commendable feature of Squarespace is its user-friendly editor. Based on our hands-on experience, we discovered that users were highly receptive to its drag-and-drop interface. This led to a perfect score of 5 out of 5 for ease of use, making it the most intuitive website builder to master. This feature is particularly beneficial for beginners, as it enables you to build a stunning website, regardless of your technical know-how.

Wix vs Squarespace: Key Differences

* Please note that these differences are based on the data available as of 2024.

Wix vs Squarespace: Pricing

Before subscribing to a paid plan, Squarespace offers a 14-day free trial. This is a great chance to explore the builder's main features. After the trial period, you'll need to choose from one of the four premium plans, which cost between $16 and $49 per month (when billed annually). But is it worth the investment?

Based on our analysis, it certainly is. Squarespace has an overall score of 4.2 out of 5 for value for money. Unlike Wix, which sees a sharp price jump from $16 to $159 per month, Squarespace's plans are considerably more budget-friendly. Plus, you'll get access to a robust set of features, including a free custom domain, video hosting, Squarespace extensions, and SEO tools.

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Wix Alternative #3: GoDaddy

Known for its simplicity and excellent customer support, GoDaddy is an ideal choice for beginners or anyone who wants to build a professional website quickly. From our personal experience, if you're pressed for time, GoDaddy is one of the most user-friendly website builders out there. 

It outperforms Wix in terms of ease of use, scoring a perfect 5 out of 5, and offers several key features that allow you to build a website swiftly. One such feature is GoDaddy's AI website builder. 

When we logged into my account and tried this tool, we were able to create a professional-looking website in less than 30 seconds. All it required was answering a few questions about the type of website we wanted.

Compared to the custom themes offered by other providers, many of GoDaddy's website themes can appear quite generic. So, if you prioritize unique and sophisticated designs, you might want to consider a website builder like Squarespace.

Wix vs GoDaddy: Key Differences

* Please note that these differences are based on the data available as of 2024.

Wix vs GoDaddy: Pricing

When it comes to cost-effectiveness among website builders, GoDaddy stands out, especially when compared to giants like Wix. Its subscription plans are quite affordable, ranging from just $10.99/mo to $29.99/mo when billed annually. You can even try out GoDaddy's website builder for free to get a feel for its features. However, we would suggest upgrading to a paid plan if you want an ad-free website.

In our experience, small businesses stand to gain the most from GoDaddy's offerings. The plans are reasonably priced and come packed with essential features needed to establish a website. These include an SSL certificate, a marketing analytics dashboard, and access to GoDaddy Studio, which lets you create branded content for social media.

Wix Alternative #4: Hostinger

If the idea of using artificial intelligence to build a website with minimal effort interests you, then Hostinger's AI capabilities will certainly catch your attention. Hostinger offers a wider range of AI tools than Wix, including an AI Heatmap for tracking user behavior and a convenient AI logo creator.

While platforms like Wix do incorporate AI in their website development process, they don't lean on it as heavily as Hostinger. Hostinger serves as an experimental ground for those interested in this cutting-edge technology. Considering the AI market is projected to expand by 37.3% from 2023 to 2030, it's an opportune moment for small businesses to explore its potential.

In contrast to other website builders, AI forms the core of Hostinger, powering most of its primary features. Many of these tools simplify content creation for novices, making it a breeze to generate appropriate text or visuals for your website. As someone who has used both platforms, I can confidently say that Hostinger's AI-centric approach sets it apart.

Wix vs Hostinger: Key Differences

* Please note that these differences are based on the data available as of 2024.

Wix vs Hostinger: Pricing

Hostinger's pricing packs start at just $2.99 per month, which include an SSL certificate, primary AI tools, marketing aids, and a complimentary domain to kickstart your online presence. Plus, you can avail a 10% discount on your Hostinger plan by using the code "WBE" at checkout.

While these deals offer substantial value, we advise you to peruse the fine print carefully. It's worth noting that all of Hostinger's plans encompass not just the website builder but also specialized web hosting services. As someone who has personally used both platforms, I can vouch for the value and comprehensive services that Hostinger provides.

Wix Alternative #5: IONOS

If you're a small business seeking dedicated enterprise support, IONOS is your go-to option. The platform excels in providing users with precise details, ensuring you know exactly what each plan entails, whether it's a professional email with a 12GB inbox or comprehensive analytics for your webpage.

This year, the website builder has made significant strides, boosting its overall rating from 3.0 out of 5 to 3.4 out of 5. Before we dive into the specifics, here are the main advantages and disadvantages of the platform:

While platforms like Wix provide robust, all-encompassing customer support, IONOS' website builder focuses more on delivering detailed enterprise support. 

Wix vs IONOS: Key Differences

* Please note that these differences are based on the data available as of 2024.

Wix vs IONOS: Pricing

IONOS offers a variety of budget-friendly pricing plans, including a standout website builder special offer that starts at just $1 per month. As of now, this special offer is part of the IONOS Plus plan, which comes with a one-year domain, a professional email address, 50GB of web space, and website analytics.

However, keep in mind that to try out IONOS' website builder, you'll need to buy one of these plans. IONOS does not provide a free trial or a free plan.

Final Verdict

After exploring the top 5 Wix alternatives, it's evident that Shopify stands out as the top choice. The platform competes closely with Wix, offering unmatched templates, a user-friendly editor, and securing the first position in our practical analysis. It's the ideal choice for small businesses and creative individuals who want their website design to stand out.

You might be curious about our methodology behind this list of Wix alternatives. Let us clarify. We conducted thorough research on website builders and tested each platform mentioned in this article to ensure you get the most precise information.

FAQs

What Website is Better than Wix?

Squarespace is often recommended for its creative designs, while Shopify excels for online stores.

Who is Wix's Main Competitor?

Squarespace, Shopify, and GoDaddy are considered Wix's top competitors.

What is the Cheapest Wix Competitor?

SITE123 is highlighted as a more affordable alternative to Wix.

Is Wix Better than WordPress?

WordPress offers more customization but has a steeper learning curve. Wix is user-friendly and sufficient for many businesses.

Is Wix Good or Bad for SEO?

Wix has improved significantly and offers a solid range of SEO tools suitable for most websites.